To set up Instagram DM auto-replies, your account must be a Business Account. Here’s a step-by-step guide on how to switch from a personal account to a business one in just a few minutes.

Step 1: Open Your Instagram Profile

Open the Instagram app and go to your profile by tapping your profile picture in the bottom-right corner.

Step 2: Open Settings

Tap the three lines (≡) in the top-right corner.

Step 3: Navigate to “Account type and tools”

Scroll down and tap Account type and tools (under "For professionals").

Step 4: Switch to Professional Account

Tap Switch to professional account.

Instagram will now guide you through a few screens explaining the benefits of a professional account.

Tap Continue several times until you reach the category selection screen.

Step 5: Choose a Category

Select the category that best describes you or your business (e.g. “Entrepreneur”, “Retail”, “Artist”).

Then, tap Switch to professional account.

Step 6: Choose Business or Creator

Now Instagram will ask if you’re a Creator or a Business. Tap either Business or Creator — both types support DM automation.

Step 7: Review Contact Info

Instagram may ask you to add or confirm business contact details (email, phone number). You can edit or skip this step.

That’s it! You’ve now switched to a Business Account. You can now connect your Instagram to tools like DM Auto-Reply.